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Startup Metrics and Dashboards [Hub PS MEL 22Aug]

Thu August 22, 2019 12:30 pm - 1:30 pm


About This Workshop

This interactive workshop is all about using startup metrics that will really help you see and control your business.

We’ll look at good versus vanity metrics, and the core ones that investors are interested in like MRR, CAC and LTV. We’ll cover how to source this data and build a simple dashboard in Google Sheets to track these key metrics.

AND don’t miss the opportunity to talk to Remco about your business too. He’s running free private sessions during the event series at Hub Collins Street. Pre-book in here and if you can’t get a spot, you can always book a separate call with him instead.


This event is part of Standard Ledger’s free Expert-in-Residence program at Hub Melbourne this winter.

You’re a startup, which means traditional finance metrics won’t cut it – you need startup metrics to measure and drive your business. Join us and we’ll uncover the five key metrics you need to understand and how to build a dashboard to track them.

About the Instructor

Remco Marcelis
Founder & Managing Partner Standard Ledger

Remco is not your typical accountant. Which is why he founded Standard Ledger – an accounting firm dedicated to startups and high growth SMEs.

Remco’s career combines management consulting experience gained over 10 years in multinationals like Accenture and PricewaterhouseCoopers, with experience at the coalface as a full-time CFO inside tech, medtech and crypto startups and as a virtual CFO for others. He has been doing the latter for 10 years, plus four years in venture capital firms, and during that time he has helped raise and invest more than $40 million.

He is a chartered professional accountant with an advanced MBA degree from the University of Adelaide, and is a graduate of the Australian Institute of Company Directors.

Remco also teaches finance topics at coworking spaces in Melbourne and Sydney, and entrepreneurial programs for the University of Adelaide and Swinburne University in Melbourne.


Thu August 22, 2019
12:30 pm - 1:30 pm
Event Category:


Standard Ledger