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Startups metrics and dashboards [S&C MEL 18Jul]

Thu July 18, 2019 12:30 pm - 1:30 pm


About This Workshop

*** As this is a lunchtime workshop we’ll start at 12:30 sharp, finish the talk at 1:30 with some light snacks after for those that can stay ***

The 5 key metrics to drive your startup + how to build a dashboard to track them.

You’re a startup, which means traditional finance metrics won’t cut it. By the time something shows up in your balance sheet or P&L, it’s usually too late (that’s if it shows up at all).

You need startup metrics to measure and drive your business. You need nimble metrics that lead the way instead of lagging behind so you can see what’s working, what’s not and adjust accordingly.

And you need to come to this free, interactive workshop to learn all about it!

Here’s what we’ll cover:

  • The key startup metrics you need to watch

  • How to watch them, including where to source the data you’ll need

  • The differences between a high volume online SaaS business (with monthly recurring revenues) and a Sales force model with larger dollar amounts (and annual revenues)

  • A simple Google sheet metrics dashboard to take away for your own startup

We’ve worked with many startups to implement the right metric management for their business, and the results speak for themselves.

Once you’re paying attention to the right things, you’ll have a better handle on your business. You’ll be able to drive it in the right direction. And you’ll be much more attractive to investors, too. Win win!

About the Instructor

Remco Marcelis
Founder & Managing Partner Standard Ledger

Remco is not your typical accountant. Which is why he founded Standard Ledger. He has worked with startups and high growth SMEs as a CFO/Virtual CFO for more than 10 years, following four years in venture capital and 10 years in multinational consulting/services firms. His passion is simple – helping businesses grow.


Remco is a chartered professional accountant with an advanced MBA degree from the University of Adelaide, and is a graduate of the Australian Institute of Company Directors.


Thu July 18, 2019
12:30 pm - 1:30 pm


Standard Ledger


Stone and Chalk Melbourne
Goods Shed North, 710 Collins Street
Docklands, 3008 Australia
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