Itching to scale up? Get the right accountant.

Itching to scale up?

One day, a startup founder in Sydney felt an itch.

An itch that had been irking him for a while. So he scratched it.

He fired off a few messages to friends, asking for a better accountant to help his fast-growing startup company scale up.  We’re pleased to say he – Charlie Hamer from Public Sector Network – found his way to us but that’s not the point of this story.

The point is, he needed a dedicated startup accountant.  What does that even mean?  According to Charlie …

“We needed the basics – tax, BAS and end-of-year reporting – with startup friendly pricing, but we also needed financial modelling. Standard Ledger developed a tool that has been invaluable to our growth. It has given us visibility across our cashflow and provided the clarity and confidence we needed to take things to the next level.”

For Charlie’s business, a dedicated startup accountant has meant the difference between being able to scale up sooner rather than later, including planning to go offshore.

For other businesses, like electric scooter specialist Fonzarelli, it means the difference between an accountant who gets startups’ speeds and needs, rather than one who works at their own pace.

As Fonzarelli CEO Michelle Nazzari says: “These guys get it and just get stuff done. They are making the complicated simple.”

And for others, it means the difference between getting startup funding – from startup tax incentives to equity investment – and surviving.  Or not.  And a heap of other things. Here are a couple of pics to explain the difference between traditional and dedicated startup accountants.


An infographic showing what a traditional accountant does (or doesn't!) offer startups.


An infographic showing how a startup accountant properly services startup businesses.

If you’re getting the itch to find the right accountant to help you scale up, get in touch with us. Or make use of our free resources, including financial templates.

Photo at top by on